Arizona State Athletics Announces 8-Year Partnership With Adidas
Arizona State football had some very slick looks this season, and we may be getting even more cool uniforms from the Sun Devils over the next few seasons. This afternoon, ASU announced an eight year partnership with apparel company adidas.
— Michael Ehrlich (@adidasUSPRGuy) December 16, 2014
— adidas Football US (@adidasFballUS) December 16, 2014
“Arizona State’s rich athletic tradition, consistent success and bright future make them a perfect fit for the adidas family,” said Mark King, adidas Group North America president. “Our long-term partnership with the Sun Devils highlights our commitment to U.S. college athletics and our focus on aligning ourselves with championship-level schools, teams and athletes. We are connecting with schools Americans love and will add more key partners like Arizona State to our roster as we continue to grow in college sports.”
“adidas has shown a sincere commitment and level of investment in Sun Devil Athletics that is commensurate with the hard work and championship-caliber performances that are displayed by our student-athletes, coaches, and sports programs. We not only made a decision that was advantageous for Sun Devil Athletics financially, but a partnership decision that will undoubtedly advance our brand based on the innovation of the company and commitments that adidas has outlined,” said Ray Anderson, Vice President of Arizona State University Athletics.
Arizona State was previously a Nike school. The Sun Devils join Indiana, Kansas, Louisville, Michigan, Nebraska, N.C. State, Texas A&M, UCLA, and Wisconsin as power conference adidas schools.