The Super Bowl is still four days away, but Budweiser may have already won the always-important commercial battle. Anheuser-Busch InBev released the one-minute promo it will be running this Sunday and, for anyone who has ever owned a dog, it’s tough to get through without welling up.
Set to the tune of “Let Her Go” by Passenger, the clip starts off with a Golden Labrador puppy sneaking away from his adoption center to become best friends with a Clydesdale at the ranch next door. When the adoption center seemingly finds him a new home, it becomes clear that he doesn’t need one.
The spot was released on YouTube Wednesday morning and has already racked up near one million views. It’s safe to say that Bud has a hit.