Adidas Giving Away $100K To Fastest Runner Wearing Its New Cleats At NFL Combine

The team over at adidas has come up with a clever way to get some of the fastest athletes in the world to wear its new cleats at the NFL Combine. The apparel manufacturer will be giving away a $100,000 prize to whichever player posts the most impressive 40-yard-dash time in the adizero 5-star 40 cleats. Here’s an ad in the Indianapolis Star with details. The adidas football Twitter account also tweeted the news.

Here’s a closer look at the shoe itself.

We’ll see if the campaign works – remember, not every NFL hopeful makes big-time NFL money. $100,000 could be a lot of money for a player on the fringe.

Unis

Matt is a Co-Founder at College Spun. He can be reached at matt@collegespun.com.