Notre Dame Launches “Take A StaND” Campaign
Something just had to be done.
The University of Notre Dame is one of the first things that comes to mind when you hear the words “college football”. However, if you think that Notre Dame Stadium is a tough place to play for opponents, think again. Athletic Director Jack Swarbrick even mentioned in a July chat that “Notre Dame does not have a home-field advantage”.
While this may surprise some non-Notre Dame fans, anybody who has been in the stadium in recent years knows it has been absolutely true, as evidenced by today’s article in the South Bend Tribune:
As it stands Notre Dame was recently rated as the 105th-best home-field advantage among the 120 FBS schools in a study presented on PredictionMachine.com, which used data going back to the 2000 season.
The problem? Notre Dame is too nice.
Ushers in the stadium have always made the opposing fans feel at home. They are exceptionally cheery, friendly, and give everyone, regardless of who they are pulling for, a hand. This is at least understandable, because Notre Dame is a school that holds itself to the highest standards of class. But what isn’t acceptable is that in recent years the ushers have actually been encouraging fans to sit down and be quiet as to not disturb fans that prefer less noise, or who do not also want to stand.
Sit down, be quiet. Cut it out with the yelling and screaming.
Home-field advantage is about making as much noise as humanly possible in order to affect the focus, and intimidate, the other team. Which is why Jack Swarbrick had to intervene.
All summer, the University was in discussions with the ushers about making the stadium more intimidating. As a result, the new campaign “Take A StaND” has launched. It is designed to get all fans — not just the famed Leprechaun Legion student body — on their feet and making noise throughout the entire game.
Notre Dame has its home opener on Saturday versus Purdue, and it’s now up to the fans to make a statement.
Notre Dame is no longer going to be an easy place to play. Notre Dame will be staNDing 80,000 strong.