Syracuse Promotes Tyler Ennis Jerseys For Sale, Remains Clueless On Social Media
Update: Syracuse sent this statement to NBC’s Scott MacFarlane about the Tweet:
— Scott MacFarlane (@MacFarlaneNews) February 14, 2014
Syracuse’s official Twitter accounts @SyracuseU and @Cuse have long histories of Twitter mishaps, from tweeting about DaJuan Coleman’s college announcement before he signed a Letter of Intent, to lending credence to a bogus blog post that claimed that Jim Boeheim was being forced into retirement.
On the heels of Tyler Ennis’ game-winning 35 foot shot against Pitt, the Syracuse Athletics Twitter account sent a message promoting “Tyler Ennis jerseys”. While clearly #11 on Syracuse is Ennis, because players are not supposed to be used in promotions like this (especially in lieu of the Ed O’Bannon lawsuit), acknowledging that it is in fact an Ennis jersey, and not just a generic #11 jersey, is yet another gaffe in a long line of them by the Syracuse social media staff.
The “Syracuse Orange” Facebook page posted a similar message as well:
The NCAA got into hot water for a similar issue last summer, when ESPN’s Jay Bilas discovered that searching for a player’s name in the NCAA Shop search tool brought up his corresponding jersey. Of course, no matter how Syracuse or the NCAA promotes these products, Ennis and other players will not see any profit from sales of the jerseys that they market every time they step on the court.